Link Exchange

One way to increase organic listings for your website in some Search Engines (especially GOOGLE) is to increase your link popularity. Google heavily relies on both inbound and outbound links to establish credibility and importance of a web site (who you link to and who links to you is very important). In addition to the sheer number of links and their anchor text, it is believed that Google might use historical information to further specify the value of these links.

For example, Google might record the discovery date of a link and the link changes over time. Google might also record the life span of a link and the speed at which a new web site gets links.

Google may track the following information:

• The anchor text and the discovery date of links are recorded.
• Google might monitor the appearance and disappearance of a link over time.
• Google might monitor the growth rates of links as well as the link growth of independent peer documents.
• Google might monitor the changes in the anchor text over a given period of time.
• Google might monitor the rate at which new links to a web page appear and disappear.
• Google might record a distribution rating for the age of all links.
• Links with a long life span might get a higher rating than links with a short life span.
• Links from fresh pages might be considered more important.
• If a stale document continues to get incoming links, it will be considered fresh.
• Google doesn't expect that new web sites have a large number of links.
• If a new web site gets many new links, this will be tolerated if some of the links are from authorative sites.
• Google indicates that it is better if link growth remains constant and slow.
• Google indicates that anchor texts should be varied as much as possible.
• Google indicates that burst link growth may be a strong indicator of search engine spam.

What does this mean to your web site?
When it comes to linking, you shouldn't go for one-shot quick solutions. If you participate in quick link exchange schemes or buy links to your web site so that you get many links at once, chances are that Google will see this as a spamming attempt.

When you exchange links with other web sites, do it slowly and constantly. Make sure that the content of the sites that you link with are related to your content. For instance, if you are in real estate, you can trade links with real estate inspectors, builders, home improvement sites, etc. They do not have to be your competitors but of a like industry.

As a subscriber of our maintenance / hosting plan we will add new links that you provide to your site on a regular basis. If you want us to find relevant and qualified link partners for you, we can also provide this service for an additional fee. Remember link building is a gradual long term process but can have a substantial impact on your rankings.

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or email us at info@kustomsites.com